If you want something you have never had,

 

then you must do something you have never done

 

Changing the culture of a program or team can be among the most difficult tasks a coaching staff takes on.  It can also be the most important task to take on.

 

"It's amazing what you can get used to." 

 

We all know of programs / teams who endure loss after loss after loss.  We think it must be humiliating to everyone in those programs. The sad truth is there is a certain comfort in knowing what to expect from day to day even if those expectations are for continued losing.  

 

I love rebuilding programs / teams and turning them into winners. It is a difficult task but also so very rewarding.  Breaking individual players and teams from their established comfort zones is not a smooth process for everyone.  Some will embrace change. Some will resist change.  Eventually all who remain will accept change.